London School of Economics and Political Science, Houghton Street, London, UK
Alexander is attached to the Department of Media and Communications at LSE, where he undertakes research, teaching and other activities. He also teaches on LSE Custom Programmes and the Masterclasses in Social Science, in the UK and Spain.
Alexander brings extensive previous international career experience including at C-suite level to the LSE in digital, internet, e-commerce, FMCG, media & broadcasting, aerospace and banking including financial crime/AML. He advises organisations and government and undertakes research in digital, media and communications, socioeconomic analysis, health economics, productivity and management practices, as well as teaching in these and other areas. Many of Alexander's findings are high profile with a number of reports amongst the most downloaded from the LSE including 'The British Cycling Economy' with around 22,000 downloads. Others such as the ‘Sky High Economics’ report trilogy is recognised as leading industry analysis and has provided the content that has won three international communications awards including the B2B Campaign Award for Ogilvy-Inmarsat at the International Content Marketing Awards 2018, a SABRE 2020 PR Award beating 6,000 global entries, and the prestigious 2020 CIPR Award in PR in the Transport segment. The 2020 released report quantifying the socioeconomic impact of road traffic accidents globally in children remains one the most detailed reports of its kind and was launched by HM Queen Letizia of Spain in conjunction with the UN and UNICEF in 2020. Alexander continues to undertake detailed research pre-and post the pandemic on the transformative role of digitalisation and how this affects cohort behaviour, social, and consumer activities and organisational responses including defining whether entities are 'hiders, thrivers or survivors'.
Expertise: digital; e-commerce; internet; new media; broadcasting; cohort behaviour (social media, digital and non-digital); information systems, cloud; management practices and productivity; innovation; socioeconomic analysis; health, injury and transport economics; financial crime/AML; aerospace.
LSE Major Research and Projects (public domain):
Digitalisation in the New Normal: Empowering Generation Z and Millennials to Deliver Change . Freshworks, November 2022
New Era In Experience Adobe, April 2021
Sky High Economics - Chapter Three: Capitalising on changing passenger behaviour in a connected world Ogilvy / Inmarsat Aviation, September 2019
Sky High Economics - Chapter Two: Evaluating the Economic Benefits of Connected Airline Operations Ogilvy / Inmarsat Aviation, June 2018
Sky High Economics - Chapter One: Quantifying the commercial opportunities of passenger connectivity for the global airline industry Ogilvy / Inmarsat Aviation, September 2017
Managing Every Mile: How to deliver greater return on investment from Travel and Expense Amadeus, September 2017
Industrial Strategy in Practice: Innovation and Management Best Practices in the Automobile, Energy and Aerospace Clusters in Bizkaia May 2017
The Power of Productivity Vodafone, December 2016
Socioeconomic Value of Mission Critical Mobile Applications for Public Safety in the UK: 2x10MHz in 700MHz Motorola, May 2013
Socioeconomic Value of Mission Critical Mobile Applications for Public Safety in the EU: 2x10MHz in 700MHz in 10 European Countries Motorola, March 2013
The British Cycling Economy: ‘Gross Cycling Product’ Report British Cycling/BSkyB, September 2011
The Olympic Cycling Effect British Cycling/BSkyB, November 2012
The Impact of Road Traffic Accidents with Child Victims Abertis in conjunction with United Nations Collaboration Group for Road Safety and UNICEF, January 2020
The Transformative Effect of Cloud on Firm Productivity and Performance: Defining the Benefits and Impact of Cloud as a 21st Century Digital Enabler Amazon Web Services, March 2019
Confident Collaboration in the Cloud Navisite, June 2018
Modelling the Cloud Employment effects in two exemplary sectors in The United States, the United Kingdom, Germany and Italy Microsoft, January 2012
Innovation, Skills Development and Labour: A European Perspective Microsoft, June 2007
Size and Health of the UK Space Industry : Economic and qualitative analysis and input into the 2021 UK Space Agency's survey and report quantifying the size and health of the UK Space Sector and also acting as sector and economic SME. BryceTech, UK Space Agency, 2021.
LSE Major Research and Projects (not public-domain):
Development of an Index of 'Alpha' Characteristics of Success for Target Firms. Developing index encompassing qualitative and quantitative factors that can assign a rating reflecting the prevalence of 'alpha' success factors to enable a comparative assessment of the attraction of target prospects for MBOs and other off-market transactions. Confidential, UK/US Venture Capital Firm
Identity Capital: Monetising the value of Identity. Developing algorithm and methodology to quantify the value of social and individual data (business and personal) for GB Group to define a value for 'identity capital' for entities and individuals based on the nature of available data and other factors in an increasingly digitalised identity environment. GB Group
Quantifying the Socioeconomic Contribution of Warner Brothers UK: Deep and wide analysis of Warner Brothers' complex UK operations to define its socioeconomic contribution to the UK economy including its direct, indirect and induced contribution. Warners Brothers UK
Quantifying the Socioeconomic Contribution of One of the UK's Largest Sports and Leisure Events Organisations. Detailed ground-up analysis and extensive demand and economic modelling of the integrated entity to define its socioeconomic direct, indirect and induced contribution both to the local and national economy. Confidential- Major leading UK leisure and sports organisation
Revised Regulatory Impact Analysis of FAA Part 117 Final Rule: Flight Crew Member Duty Rest Requirements ('Cargo Carve Out'): Analysis of original FAA decision assessing the carve out for the air cargo sector including deep analysis of key variables utilised for the decision. Confidential- US/UK Air Transport organisation
Economic Impact Assessment - UK Spaceport: Input into the economic analysis of a UK spaceport including deep assessment of direct, indirect and induced contribution and acting as sector and economic SME. Confidential- UK organisation
Economic Impact Assessment - Major UK Car Manufacturer: Quantifying the socioeconomic contribution (Gross Value Added) and employment effect for a leading UK global car manufacturer and brand including detailed modelling and report for use with government and other audiences including media. Confidential- UK car manufacturer and leading global brand.
Cybercrime and Cybersecurity: Assessing major trends, risks and mitigation in online digital services and by cohorts and defined segmentation, with recommended best-practices by major geographic regions . Confidential- Global telecom manufacturer: equipment, hardware, software and security