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In Cambridgeshire and Peterborough, there are large numbers of adults and children who are living in poor health due to, in part, modifiable risk factors. This has been exacerbated over the COVID-19 pandemic and covers a wide range of factors such as poor diet/obesity, smoking, harmful alcohol consumption, and vaccination/immunisation uptake for preventable diseases. These factors tend to be more prevalent in less affluent areas leading to a further widening of health inequalities. It is systemic variations in wider determinants of health, such as environmental factors (e.g., living without easy access to fresh food, few green spaces for physical activity, and high volume of junk food advertising) that supports inequalities and leaves an individual’s health outcomes out of their control (1–3). Almost half of the burden of disease in developed countries is attributable to modifiable risk factors such as smoking, harmful alcohol consumption, poor diet, and physical...