International Traders and Investors Study Wave 6, 7 and 8

  • Department for International Trade (DIT)
  • 22/11/2022
Researcher, Senior researcher, Project lead Public Policy and Regulation Technology and Innovation Trade and Investment


The key research objectives for this project are:
To understand international perceptions of the UK and track changes over time:
  1. Measure levels of awareness and perceptions of the UK’s strengths and capabilities among international businesses and perceptions of the UK as an investment destination/trade partner
  2. Assess the overall likelihood (and appetite) of international businesses to trade with or invest in the UK against key international countries
  3. Measure levels of awareness and understanding of the GREAT brand among international businesses within specific markets
  4. Benchmark key attributes of selected other countries (e.g. Germany and the USA) and compare performance against the UK
The supplier will be required to survey businesses in fourteen (14) core countries:
Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, South Africa, South Korea, Turkey, United Arab Emirates, United States. The supplier will have the capability to interview senior decision makers at international companies, their understanding of the regional differences in relation to the survey design and the choice of the methodology given the specific characteristics of the selected country.
Further country options may also be selected by DIT, including but not limited to Colombia, Hong Kong, Italy, Kenya, Netherlands, Nigeria, Qatar, Saudi Arabia, Singapore and Spain.

Project Type

Consulting - Tender opportunity


GBP 450,000 per wave

Application deadline